VW Shock Factor with New "Crash" ads

When it comes to commercials for new cars, manufacturers usually try to sell the public by showing them great styling, impressive power, or its safety and convenience. Sure, you could just tell people how safe your new vehicle is by flashing the crash-test rating on the screen, or show the car being demolished in a crash facility with dummies at the wheel, but Volkswagen is taking a different approach.

The two latest TV ads from the German automaker feature a couple of friends riding along in one of the new Jettas, only to be involved in a major accident. Moments later, they emerge unscathed, thanks to the cars latest safety features.